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Facebook Finally Honoring Year Old Commitment for Viewable Only Reach Counts

Back in November of 2016, Facebook said that they were going to make changes to their systems so that their organic reach metric would only track impressions that were seen on someone’s screen. After more than a year, Facebook has finally announced that they are actively working on this change. Until the adjustment actually goes live, those with Facebook Pages will be getting inaccurate stats since just having their page load would count, even if it were never seen on a user’s screen. According to the announcement, the new methodology will be in place ‘in early 2018.’ Why there is .. Read More
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