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Understanding Both the Benefits and Limitations of Using PDFs for Marketing

Over the years PDF documents have cemented their place in marketing, and are often used as the format of choice when distributing eBooks, brochures, price lists, posters, and many other types of marketing materials. While the popularity that PDF enjoys as a format is certainly well-deserved, it is important that you’re aware that it has both benefits as well as limitations. Benefits of PDFs The main reason why PDFs are used so frequently as the format of choice when distributing marketing materials is simple: The recipient is guaranteed to see the document exactly the way the sender intended. Unlike other .. Read More
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