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Facebook is the Least Trusted Tech Company in the World

Trust is important in the marketing industry, yet it seems that the vast majority of marketers are more than happy to overlook this when it comes to Facebook. According to a recent survey conducted by Quartz, nearly 80% of people say that they don’t trust Facebook with their data. This was a reasonably large survey with about 16000 respondents. Facebook ranked last out of the options listed, yet the company still brings in billions in revenue each year from ads. Of course, marketers are primarily interested in the return on investment, and not the trust the company has. That said, .. Read More
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