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IAB Releases 2016 Mobile Ad Revenue Numbers and it’s $83 Billion

The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive. Year over year, revenue went up by 60.5%, reaching $83 Billion. As more and more people continue to not only move to using smartphones, but also getting more comfortable making purchases and other activities on mobile, these numbers will likely continue to shoot up. Display ads were the most popular, making up 54% of all mobile ad spend in 2016, which his up slightly from 52.8% in 2015. Search ads on mobile also made a strong .. Read More
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