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New Analytics Options from Adobe for Voice Enabled Devices

Adobe recently made an announcement that they offer options within their Adobe Analytics Cloud to let brands analyze devices that rely on voice-activated search commands. Specifically this includes things like SIRI, Cortana, Google Home, and the popular Amazon Echo. The system will take advantage of machine learning to parse out the context of what people are using these devices for.  Having the ability to more accurately determine what people are using these devices for will help brands to customize their marketing, and make their services better. The director of product management at Adobe Analytics Cloud, Colin Morris, said, “Understanding the .. Read More
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