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Do Visitors Really Care about a Good Mobile Experience? (Survey Says No!)

For the last several years it has been ‘beaten’ into the minds of marketers that it is absolutely critical to have a great mobile experience for visitors. This just makes sense given that so many people are using mobile browsing, and many of them using it exclusively. According to a new customer survey that was conducted by Vistaprint Digital, however, a good mobile experience might not be nearly as important as we have been told. This is not to say, of course, that a good user experience on mobile isn’t important, or that it isn’t worth the effort. Let’s just .. Read More
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