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Pandora to Utilize Muted Video Ads

The highly popular music streaming service, Pandora, will begin rolling out it new advertising format beginning January 19, 2017. The new format, Responsive Mobile Display ads and Muted Video ads have produced positive results for the few brands, including Google, Express, and Denny’s, that have been involved in the company’s beta testing. Pandora’s new mobile video offerings present the user with a video ad in the square that is usually displaying the album art for the song that is currently being played.  Using this type of space allows the ad to easily adjust to any size of phone screen. According .. Read More
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